portfolio approach community thepens

Portfolio: Web Copywriting

With the majority of purchase decisions beginning with research on the Internet, you need to
ensure your website provides a good first impression. We help you match your message to your
audience. View some examples of our web copywriting below.

We also offer search engine optimization (SEO) copywriting to help your website appear high on
search engine results pages. Please contact our partner Search Warrant Online Marketing for
more information.
Klipfolio, a sample of pens4hire web copywriting
AUDIENCE:     B2B business people and IT
SERVICE:   desktop dashboards for business
CLIENT:   Klipfolio
WRITER:   Brian O’Grady/John Ferguson
CRTC, a sample of online marketing from pens4hire
AUDIENCE:     concerned citizens and industry
SERVICE:   regulating and supervising Canadian broadcasting and telecommunications
CLIENT:   CRTC
WRITER:   Kelly Allen/Elizabeth Tevlin
Advanced Alchemy, a sample of web copywriting by pens4hire
AUDIENCE:     B2B technology vendors
SERVICE:   channel management, demand generation, and field sales programs
CLIENT:   Advanced Alchemy
WRITER:   Brian O’Grady/Laura Baker
IBM Cognos, a sample of online marketing by pens4hire copywriters
AUDIENCE:     IT and business buyers in global organizations
SERVICE:   business intelligence competency centers
CLIENT:   IBM Cognos
WRITER:   Laura Baker/Brian O’Grady
Blueprint Solutions, a sample of web copywriting by pens4hire
AUDIENCE:     new and established businesses
SERVICE:   profit strategy
CLIENT:   Blueprint Solutions
WRITER:   Brian O’Grady
Sipera Systems, a sample of web copywriting by pens4hire
AUDIENCE:     enterprises and service providers
PRODUCT:   VoIP, mobile, and multimedia security
CLIENT:   Sipera Systems Inc.
WRITER:   Laura Baker
Certicom, a sample of web copywriting by pens4hire
AUDIENCE:     government IT managers and executive level decision-makers
SERVICE:   virtual private networking software
CLIENT:   Certicom Corporation
WRITER:   Brian O’Grady
Procom, a sample of web copywriting by pens4hire
AUDIENCE:     enterprise partners, contractors, and staff
SERVICE:   professional IT services
CLIENT:   Procom
WRITER:   Brian O’Grady
Human Inertia, a sample of web copywriting by pens4hire
AUDIENCE:     senior management in education and health care
SERVICE:   organizational loyalty training
CLIENT:   Human Inertia
WRITER:   Brian O’Grady
Natural Convergence website, a sample of online marketing by pens4hire
AUDIENCE:     telecommunication service providers
PRODUCT:   Voice over IP hardware and software
CLIENT:   Natural Convergence
WRITER:   Brian O’Grady
Web copywriting sample by pens4hire
AUDIENCE:     young urban professionals and empty nesters
PRODUCT:   Les Terrasses Amélie Condominiums
CLIENT:   Groupe Lepine
AGENCY:   Multi Media Design Group
WRITER:   Richard Swain/Brian O’Grady
Luxe Bistro website, a sample of online marketing by pens4hire
AUDIENCE:     foodies and the food media
CLIENT:   LUXE Bistro
AGENCY:   Knock on Wood Communications + Events
WRITER:   Brian O’Grady

View our white paper writing samples. >